Awesome picture quality brightness and contrast in our largest screen size

The extraordinary presence of our biggest brightest Professional BRAVIA demands every audience’s attention. Blending cutting-edge technology with installation-friendly features 98” BRAVIA BZ53L adds Sony’s unique Deep Black Non-Glare Coating for even more dynamic visuals that always stand out. With spectacular 780 nit brightness cinematic colour and a huge viewing angle plus capacious 32 GB memory to store more apps and content it’s the 4K HDR professional display that’s bigger in every way.

Spectacular 780 nit brightness and more

Brightness matters. In busy retail showrooms or corporate lobbies 98” BRAVIA BZ53L shines with an extraordinary 780 nit screen brightness that can’t be missed even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.

Deep Black Non-Glare Coating ensures clarity and contrast even in bright lighting

Bright or harsh room lights can mean grey washed-out images in retail stores and shopping malls corporate lobbies conference rooms and classrooms. Sony’s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies. Reducing reflections and boosting contrast it’s the key to dynamic visuals bursting with true-to-life colour and detail that inspire everyone from corporate visitors and staff to shoppers and students.

A microscopic unevenness is added to the surface of the display panel. Incident light is diffusely reflected in all directions becoming a whitish blur that’s less noticeable to viewers than sharply reflected light.

A special coating is added to the surface of the panel. Incident light rays bounce off the surface of the clear layer as well as the panel surface beneath. Interference between the reflected rays causes cancellation reducing reflections seen by viewers.


Superior pictures always 

98” BRAVIA BZ53L sports a 4K 120Hz panel coupled with XR Motion Clarity and Motionflow XR to reproduce fast paced on-screen movement with unprecedented smoothness clarity and realism.

Richer more lifelike colour

XR Triluminos Pro colour technology expresses an even wider palette of exquisitively lifelike hues and tones thanks to Sony’s unique Cognitive Processor XR processor.

Cognitive Processor XR™

The world’s first picture processor with cognitive intelligence understands how humans really see the world. The 98″ BRAVIA BZ53L with Cognitive Processor XR™ opens up an unprecedented viewing experience immersing you even more deeply in every scene.

XR Color

Discover an even wider palette of beautifully natural colours with extended hue and saturation vivid shades and realistic textures

The powerful processor accesses vast amounts of picture data intelligently recreating lost details and textures with upscaled image sources.

XR Motion Clarity™ analyses scene data to ensure on-screen action stays smooth bright and clear without blur even in fast-moving scenes.

Bright areas are even brighter and dark areas are darker adding depth to scenes without losing highlights or shadow details.

Our Full Array LED screen technology delivers superior contrast compared with conventional edge LED screens. It’s also more energy efficient helping you enjoy spectacular high-con